RELIABLE PR

★ The Reliable Diagnostic

We made our
audit tools
public.

Three live calculators we use internally, three hand-delivered audits we run on every new client. All free. No email gate on the tools, no sales call required to get a full audit back in 48 hours.

Run a free tool ↓ Or request a full audit ↓

★ Platforms + stacks we audit

GA Google Ads
MA Meta Ads
SH Shopify
WP WordPress
IG Instagram
TT TikTok
KL Klaviyo
GA4 GA4 + GTM

★ The manifesto

"An audit you have to pay for is a sales call in disguise. We do not do that. If we can show you where you are leaking money in 5 minutes, we would rather earn the work than gate the data."

CH

Chris Harris

Founder · Reliable PR & Marketing

★ The six tools

Three you run yourself. Three we run for you.

Live calculators give you a diagnosis in 60 seconds. Hand-delivered audits come back in 48 to 72 hours with screenshots, scores, and a priority action list.

01

reliablepr.audit

Live tool · instant

LIVE
ROAS Calculator

ROAS Calculator

Plug in your monthly ad spend, revenue, and cost of goods. See your true ROAS, your real profit margin, and your break-even spend in 8 seconds.

02

reliablepr.audit

Live tool · instant

LIVE
Headline Power Grader

Headline Power Grader

Paste any headline (ad, landing page, email subject, social hook). Get scored 0-100 on length, power words, specificity, and emotional weight. Plus the 3 fixes that move the score up.

03

reliablepr.audit

Live tool · instant

LIVE
Funnel Leak Diagnostic

Funnel Leak Diagnostic

Enter your monthly traffic, opt-in rate, sale rate, and AOV. We benchmark each stage against industry data and show you the single biggest leak draining money from your funnel.

04

reliablepr.audit

Hand-delivered · 48-72h

HAND
Full SEO Site Audit

Full SEO Site Audit

Send us your URL. We crawl your site, score technical SEO, content gaps, schema, page speed, and competitor keyword overlap. PDF audit back in 48 hours.

Request audit →
05

reliablepr.audit

Hand-delivered · 48-72h

HAND
Social Media Audit

Social Media Audit

Send us your handles. Lauren reviews your last 30 posts, your bio, your story strategy, and your engagement patterns. 1-page audit + the 3 specific things to fix first.

Request audit →
06

reliablepr.audit

Hand-delivered · 48-72h

HAND
Brand Identity Audit

Brand Identity Audit

Send us your logo, site, and any brand collateral. We score consistency, typography, color, voice alignment, and competitive differentiation. Brand health report in 5 days.

Request audit →

★ Why audits matter

The data on what gets wasted.

0%

Of SMB budgets are untracked

73 percent of small business marketing budgets get spent on channels with no conversion tracking. You cannot fix what you cannot measure.

Source

HubSpot · State of Marketing Report 2025

0x ROAS

Industry average return on ads

The average business earns just $1.13 back for every $1 spent on Google Ads. Most are bleeding. The ones who audit are not.

Source

WordStream · Google Ads Benchmarks 2025

0x

Lift from quarterly audits

Businesses that audit their funnel quarterly convert 5 times higher than those who audit annually or never.

Source

Adobe · Digital Trends Report

★ How a full audit works

From submission to priority action list.

Hand-delivered audits go through the same six-stage process. No template. Every report is custom-scored against your industry and ranked by dollar impact.

Pick a tool

01

Stage 01

Pick a tool

Live calculator (instant), or hand-done audit (48-72 hours). You pick what you actually need.

Send the inputs

02

Stage 02

Send the inputs

Numbers for a live tool. URLs/handles/files for a hand-done audit. Two-minute submission, no signup wall.

We pull the data

03

Stage 03

We pull the data

For hand-done audits we connect to GA4, Search Console, ad platforms, your CMS. Read-only. We never make changes.

Score + rank

04

Stage 04

Score + rank

We benchmark every metric against industry data, then rank issues by dollar impact. You get a priority list, not a dump.

You get the PDF

05

Stage 05

You get the PDF

12-18 page audit with screenshots, scores, recommendations, and an exact-order action list. Yours forever.

Optional walkthrough

06

Stage 06

Optional walkthrough

Free 30-min call to walk through findings together. Zero sales pitch. We tell you straight if you do not need us.

★ The diagnostic report

Your marketing, scored on six axes.

Every full audit ends with a six-axis radar score. Sample report below from a real client (anonymized). The lowest axis gets the first fix.

Sample audit · client redacted

Six-axis diagnostic

Average score

60.3

SEOConversionContentBrandFunnelEmail

SEO

47

Conversion

62

Content

81

Brand

73

Funnel

41

Email

58

Top 3 priority fixes

  1. 01Install missing GA4 funnel events + Search Console
  2. 02Rebuild post-opt-in nurture sequence (currently zero touches)
  3. 03Add product schema markup across catalog (47 SKUs)

★ The actual deliverable

Not a dashboard.
A document.

Most audits hand you a login and a wall of charts. Ours hands you a designed report that reads like a story and ends with a plan. Scroll the real thing. This sample runs on a fictional coffee roaster. Yours runs on your numbers.

✓

Scored on three pillars, dated, so progress is something you watch move.

✓

Every finding carries the fix, ranked by impact, not just a status.

✓

Two versions: the one you keep, and the strategy read we run on.

Get yours, free →

Audit · Sample · Pg 1

Northcrest Coffee Roasters

The coffee is incredible. Almost nobody can find it.

C

66 / 100

Social

64

Web

78

Search

56

A full read of the website, every social account, and what a new customer finds when they search.

Reliable PR · Presence Audit

Pg 2 · The scoreboard

Three pillars, one read.

Social

64

Gorgeous photos, sporadic posting. Reach left on the table.

Website

78

Clean and on-brand. Online ordering is buried and it loads slow.

Search

56

A 4.7 rating hiding behind old addresses and a stale menu link.

Reliable PR · Presence Audit

Pg 3 · Do first

What we would fix first.

01 · Listings

Two addresses are live online. Nearby searchers land at the wrong door.

02 · Conversion

The order button is three clicks deep. Surface it in the nav and hero.

03 · Reach

The feed went dark for three weeks. Post on a steady weekly cadence.

Reliable PR · Presence Audit

Pg 4 · Social

A beautiful feed. A quiet room.

Instagram

3,210

gorgeous, sporadic

Facebook

540

neglected

TikTok

none

open ground

The photography is genuinely good. The whole opportunity is posting like someone is watching, because once reach turns on, they will be.

Reliable PR · Presence Audit

Pg 5 · Where this goes next

The hard part is roasted.
Now we get it found.

Clean up the listings, surface online ordering, and post on a real cadence. The product already wins. Now the search does too.

Per aspera ad astra.

Through hardship to the stars.

Scroll ↕

Sample · Northcrest Coffee (fictional) · 5 of 16 pages

★ What a brutal audit looks like

Hormozi tearing down a landing page, live.

This is the energy of a real audit. Specific, honest, ranked by impact. We do the same thing but in PDF form and without the swearing.

▶

Brutally Honest Landing Page Advice

Acquisition.com · Alex Hormozi · audit teardown

Watch on YouTube ↗

★ The full hand-done audit

Tell us about you. Get a 12-page audit back in 48 hours.

A live person reads your site, pulls your data, screenshots every issue, and ranks the fixes by dollar impact. No template. No fluff. No upsell call required.

  • ✓ Technical SEO + Search Console pulled
  • ✓ GA4 events audit (or "you have none" verdict)
  • ✓ Conversion path mapped + leaks marked
  • ✓ Brand consistency scored across surfaces
  • ✓ Priority action list ranked by dollar impact

Free · No card · We deliver whether or not you ever hire us

Request your free audit

48 to 72 hours. A real person. Zero pitch.

We reply from chris@reliablepr.net · check your inbox for confirmation

★ What audits have found

Six fixes that came straight out of audits.

Each of these started as a free audit. Some clients hired us to implement, some did the fixes themselves. Either way the audit pays for itself.

Wellness Co.
01
+320% organic

Wellness · DTC

Wellness Co.

Audit found: Found missing product schema

View project →
 Beverage Co.
02
+18% conv

Ecom · Beverage

Beverage Co.

Audit found: Mobile cart abandon at 22%

View project →
 B2B SaaS
03
+210% engage

Tech · B2B

B2B SaaS

Audit found: LinkedIn hook cut at line 1

View project →
 Coaching Practice
04
+47% sale rate

Coaching · VSL

Coaching Practice

Audit found: Drop-off at 1:42 in VSL

View project →
 Real Estate Co.
05
First real data

Hospice

Real Estate Co.

Audit found: Zero conversion tracking installed

View project →
 Spice Brand
06
+14% CTR

Hardware · DTC

Spice Brand

Audit found: UVP buried below the fold

View project →

★ Words from audit clients

Real reviews on our work.

★★★★★

"Reliable PR delivers exceptional results. Their attention to detail, strategic thinking, and execution exceeded our expectations. Highly recommend."

★★★★★ Verified Client Review

★★★★★

"The audit Chris ran on our funnel found three issues we had missed for over a year. We implemented the top fix in a weekend and saw a measurable lift the next week. Genuinely useful work."

★★★★★ Verified Client Review

★★★★★

"Lauren is a formidable social media coach. One of the best out there, super professional, knows how to generate results, and definitely knows what she's talking about. 10 out of 10."

★★★★★ Verified Client Review

★ Frequently asked

Straight answers on free audits.

Is it really free? What's the catch?

+
It's really free. No card required, no email gate on the live calculators, no aggressive follow-up on the hand-done audits. The catch is goodwill: we believe if we show you exactly where you are losing money, a meaningful percentage of people will hire us to fix it. Most do not. We are fine with that math.

How is this different from just running it through ChatGPT?

+
The live tools use benchmarks pulled from real client data and industry sources (HubSpot, WordStream, Adobe, Stripe), not whatever a language model hallucinates. The hand-done audits include actually crawling your site, pulling your real analytics, and a live person reading every screenshot. AI cannot tell you that your shipping calculator breaks on iPhone 12 at the cart step. We can.

Do I have to be a client to request a full audit?

+
No. You can request a full audit cold. We deliver it in 48 to 72 hours regardless of whether you ever become a client. The optional walkthrough call is also free and has a zero-pitch policy. We are not a free-audit funnel disguised as one.

What if I already have an in-house team?

+
Even better. The audit becomes a second opinion, not a sales pitch. Several of our best client engagements started as audits requested by in-house marketing directors who wanted a fresh read. We will be honest if your team is doing it right and you do not need outside help.

Can you audit a Shopify store vs a WordPress site?

+
Both. We work in Shopify, WooCommerce, Webflow, Wix, Squarespace, Kajabi, ClickFunnels, GoHighLevel, and custom builds. Read-only access is enough for an audit. We never need login credentials beyond what you would give a contractor. We do not touch your store.

How long does a full audit actually take you?

+
Forty-five to ninety minutes of focused work depending on the audit type. We crawl, score, screenshot, write, and proofread. We do them in batches twice a week. The clock starts when you submit and we commit to 48 to 72 hours back.

Will you try to upsell me on the walkthrough call?

+
The walkthrough is explicitly zero-pitch. If we think we are a fit to help, we say so at the end and tell you to think about it. If we think you should hire someone else (or no one), we say that too. We have referred clients to other agencies several times this year. We would rather you trust us than rush you.

What is a marketing audit?

+
A marketing audit is a full read of where your money and attention are going and whether they are actually working. We look at your website, your funnel, your ads, your SEO, your analytics, and your brand, score each one against industry benchmarks, and rank the fixes by dollar impact. The goal is simple: find the leaks before you spend another dollar covering them up.

What does a marketing audit include?

+
Ours covers six areas: technical SEO and site health, conversion and funnel flow, content and messaging, brand consistency, paid-ad efficiency, and your analytics setup or the lack of it. You get scores, screenshots of every issue, and an action list in priority order. Not a 40-page data dump nobody reads, the handful of fixes that actually move revenue, ranked.

How much does a marketing audit cost?

+
Nothing. The three live tools on this page are free with no email gate, and the full hand-done audit is free too, delivered in 48 to 72 hours whether or not you ever hire us. We would rather show you where you are losing money and earn the work than gate the data behind a sales call.

How often should I get a marketing audit?

+
Quarterly is the sweet spot for most businesses. Channels shift, your funnel drifts, tracking breaks, and competitors move. Businesses that audit every quarter convert far higher than the ones who audit once a year or never. At a minimum, audit any time you are about to raise ad spend or launch something new.

What counts as a good ROAS?

+
It depends on your margins, which is exactly why a flat number lies to you. What matters is your break-even ROAS, the point where an ad finally pays for itself plus the cost of the product. Below it you lose money on every sale. A healthy account usually runs 2x to 4x above break-even. The ROAS calculator above finds your exact break-even and tells you where you stand in about eight seconds.

What is a good conversion rate?

+
For most funnels, an opt-in rate near 5 percent and a lead-to-sale rate near 7 percent are solid industry midpoints. But the number that matters is where you sit versus those benchmarks, because the gap is the money you are leaving on the table. The funnel tool above maps your stages against the benchmarks and points at your single biggest leak.

Do you do marketing audits for Bakersfield businesses?

+
Yes. We are a Bakersfield studio and we work with local businesses across Kern County, plus founders nationwide. Local or national, the audit is the same: we pull your real data, score it, and hand you the fixes in priority order. Local just means we can also sit down and walk through it in person if you want.

★ Find what is broken. For free.

Stop guessing. Start diagnosing.

Run a tool right now, request a hand-done audit, or book a free 15-min call. Three doors, same goal: find the leaks before you spend another dollar on the wrong thing.

Run a free tool ↑ Or book a strategy call →