How do you find the right creators?
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Niche research first, audience analysis second, engagement rate third. We screen for fake followers, brand-alignment, content quality, and prior partnership performance. Typical brief produces 30-50 candidates, narrowed to 5-10 for client approval, narrowed to 1-3 for activation.
How does pricing work?
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Wildly variable. The biggest drivers are creator tier (nano, micro, macro, mega), number of creators, content deliverables, and whether you want usage rights for paid amplification. We scope the campaign to your goal first, then quote a fixed budget that covers creator fees, our management, and reporting. Free 15-minute call to scope yours.
UGC vs influencer · what's the difference?
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Influencer marketing pays for distribution (their audience sees your post). UGC pays for content (you own and run it on your channels and in your ads). The best programs blend both: source UGC content for ad creative, then book select creators to also distribute. We do both, scoped per brief.
How do you measure influencer ROI?
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Trackable promo codes per creator, dedicated UTM links, lift studies (control vs exposed), aided + unaided brand recall, comments + DM mentions, traffic spikes during go-live, and direct sales attribution where pixel data allows. We will explain exactly what we will measure on the discovery call.
Do you only work with massive influencers?
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Opposite, actually. Most of our work is with micro (10K-100K) and nano (1K-10K) creators because they have higher engagement rates, lower costs, and feel more authentic. We will book macro or mega tier for launches and category-defining moments when the brief justifies it.
How long does a campaign take to set up?
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Sourcing + vetting: 1-2 weeks. Outreach + negotiation: 1-2 weeks. Content production + approval: 2-3 weeks. Live posting + reporting: 2-4 weeks. Plan 6-10 weeks total from kickoff to wrap report for a standard campaign. Rush campaigns possible with fee.
What is whitelisting and Spark Ads?
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Spark Ads (TikTok) and partnership ads (Meta) let you run paid ads through the creator's actual handle and content, not yours. Higher trust, lower CPMs, better algorithm reach. Currently the highest-converting paid format on both platforms. We negotiate whitelisting rights into every deal where it makes sense.
