★ Start here
Every great
campaign
starts here.
The Strategy Sprint. A custom marketing strategy for Bakersfield founders and growing brands, built from real research, not a recycled template. The plan that runs your next 12 months.
Why strategy first
The plan saves
the money.
01
Most agencies skip it.
They sell tactics: posts, ads, PR pitches. Without a strategy underneath, you're spending money to look busy. We start here on purpose.
02
You can't scale chaos.
DIY-ing across five platforms, posting when you remember, hoping something sticks. A real plan tells you what to do, when, and what to ignore.
03
A real plan saves a year of wrong spending.
We see it every month. A founder hires three contractors, runs paid ads to a broken offer, then calls us. Strategy first means you spend the money once, on the right channel, with a real plan underneath.
What you actually get
Every section.
Built from scratch.
Not a Notion template. Not a Google Doc with bullet points. A 25-slide branded marketing strategy deck where every page is custom-built to your brand, your audience, and your channels.
↑ Real pages from real client decks · 15 of the 25 sections shown
The 5 categories
One deck.
Five systems.
- 01
Brand Foundation
SWOT Analysis, Brand Archetype, Core Values, Visual Aesthetic Direction.
- 02
Audience & Research
Competitor Deep-Dive, 3 Target Audience Personas, Problems You Solve.
- 03
Voice & Identity
Tone of Voice Guide, Social Vision & Mission, Brand Positioning.
- 04
Content & Platform Strategy
Content Pillars with allocation breakdowns, Platform Strategy by Channel, Hashtag Strategy.
- 05
Measurement & Growth
Primary Goals & Action Steps, KPIs & Tracking Tools, 90-Day Growth Targets.
How it runs
From intake to delivery
in 5 to 10 days.
A 6-step process we've run with 50+ brands. No back-and-forth. No guesswork.
Day 1
Discovery & Intake
You fill out a short questionnaire so we understand your brand, goals, and audience from the start.
Day 2-3
Brand & Audience Research
We dig into who you are, who you're talking to, and what actually makes your brand different.
Day 3-4
Competitor Deep-Dive
We analyze your top competitors to find the gaps and opportunities your brand can own.
Day 4-7
Strategy Development
We build your full 25-slide branded deck. Every section is tailored to your industry and goals.
Day 8-10
Deck Delivery
You receive a polished branded deck you can execute immediately. We walk through it together on a 30-min call.
30 days
Implementation Support
Sprint + Coaching clients get 30 days of us in their corner · execution help, content reviews, accountability.
Plan in your hands
From kickoff to executable strategy in 5 to 10 days.
★ Beyond the deck
Most agencies sell you the plan
and disappear.
We build it AND run it.
Strategy is step one. Execution is what we actually do. Same team. Same brand voice. From the deck to your next 12 months of content, PR, ads, and growth.
PR
Public Relations
Press releases. Media pitching. Podcast bookings. Real coverage in real outlets.
Social
Social Media Management
Daily posts. Community engagement. Growth campaigns. Built around your real content pillars.
Brand
Brand Identity
Logo. Visual system. Brand guidelines. The look people remember.
Web
Website Design + Build
Custom sites with SEO, performance, and conversion baked in. (You're looking at one.)
Content
Content Production
Photo. Video. Copywriting. Design. The stuff that actually goes on the feed.
Ads
Paid Advertising
Meta, Google, TikTok, Pinterest. Strategy-led creative + targeting + scaling.
Retainers are custom-scoped to your needs · channels, cadence, and depth. Same senior team. Same standards. Your Strategy fee credits 100% toward your first month.
See the strategy tiers →The honest filter
Sound like you?
Or not yet?
We don't take every project. Strategy works when the fit is right. Here's how we decide.
You're a founder doing DIY marketing and burning out on it.
You've worked with an agency before and the plan was junk.
You're pivoting and need a fresh positioning pass.
You can post, but you can't tell if any of it is actually working.
You want one document your whole team can run from.
You expect a 10x return in 30 days from a strategy doc.
You don't have anyone (you or a hire) to execute the plan.
You want to argue every recommendation in the document.
You think strategy is just "more posts on more platforms."
You won't commit 5-10 hours of input across kickoff and review.
Choose your tier
Three ways
to start.
Tier 01 · Audit
Brand Snapshot
An honest audit of where your brand stands today, plus the shortlist of what to fix first.
5-day delivery · Custom-scoped
- ✓ Brand audit of where you stand right now
- ✓ Competitor snapshot (2 to 3 analyzed)
- ✓ Target audience overview
- ✓ 3 to 5 content pillars with descriptions
- ✓ Platform recommendations
- ✓ Delivered as a polished 10 to 15 page PDF
- ✓ 1 round of revisions
Tier 02 · Most popular
The Strategy Sprint
Our full 25-slide branded strategy deck. The plan that runs your next 12 months across brand, audience, content, and channels.
7 to 10 day delivery · Custom-scoped
- ✓ Everything in the Brand Snapshot
- ✓ Marketing-focused SWOT analysis
- ✓ Deep-dive competitor analysis table
- ✓ Brand archetype (primary + supporting, with strengths + fears)
- ✓ Visual aesthetic direction (5-point spectrum)
- ✓ Tone of voice guidelines (5-point spectrum)
- ✓ Social vision + social mission statements
- ✓ 5 brand-specific core values
- ✓ Primary, secondary, and tertiary audience personas (with pain points + key messages)
- ✓ Social media strategy by channel (which platforms, what role each plays, posting cadence)
- ✓ 5 content pillars with audience mapping + allocation percentages
- ✓ Hashtag strategy (brand + content-specific + discovery sets)
- ✓ KPIs across 5 categories with realistic targets
- ✓ Measurement tools (platform insights, email, web analytics, DM tracking)
- ✓ Delivered as a 25-slide branded deck
- ✓ 2 rounds of revisions
Tier 03 · Done-with-you
Strategy + Funnel + 30-Day Coaching
The full strategy deck, a custom revenue funnel, a 90-day rollout schedule, and a month of us in your corner while you execute.
14-day build + 30 days of coaching · Custom-scoped
- ✓ Everything in The Strategy Sprint
- ✓ Custom acquisition funnel design (audit funnel, webinar funnel, or audience-builder, tailored to your business)
- ✓ Landing page wireframe + qualifying form + tech stack recommendations
- ✓ Email nurture sequence (3 to 5 emails mapped out)
- ✓ 90-day acquisition roadmap (week-by-week rollout schedule with platform-specific tactics)
- ✓ Full website conversion review
- ✓ 4 weekly coaching calls (30 min each)
- ✓ Implementation guidance + content review on your first posts
- ✓ DM and email access for questions between calls
- ✓ Accountability check-ins
- ✓ 3 rounds of revisions
Not sure which tier? Book a free 15-min call. We'll tell you straight up.
The retainer credit
Sign a retainer in 30 days,
strategy is on us.
If you book any of our tiers and sign a monthly retainer with us within 30 days of delivery, the full Strategy fee credits toward your first month. Worst case, you keep the plan and run it yourself. Best case, the plan paid for itself the day you continued.
How the credit works
01You commission a Strategy tier and pay the project fee in full.
02Within 30 days of delivery, you sign a monthly marketing retainer with us.
03We apply 100% of your Strategy fee as a credit on your first retainer invoice.
Strategy effectively becomes free.
Real clients · real words
Strategy that
people pay for twice.
★★★★★
"Lauren is incredibly sharp and clearly knows what she is doing. I was very impressed at how prepared she was for our meeting. She did her research into my business ahead of time and came with an understanding of it as well as many suggestions and areas of improvement. Highly recommend!"
Alexandra G.
Verified Client Review
★★★★★
"They actually got us in front of the right people. We landed coverage in outlets we'd been pitching for two years with no traction. Worth every dollar."
Founder, regional fintech
PR + Strategy engagement
★★★★★
"Chris and Lauren are the real deal. Senior people, no junior account-manager handoff, and a plan we could actually run."
Founder, healthcare brand
Strategy Sprint client
Things people ask
Straight answers,
no salesy fluff.
What if I want to execute this myself, not hire you?
+
Does the Strategy fee credit toward a retainer?
+
What industries do you build strategies for?
+
Do you only work with Bakersfield brands?
+
Can I upgrade tiers later?
+
What's your refund policy?
+
Who actually builds my strategy?
+
Start with the plan
Build the strategy
that runs the year.
Book a free 15-min call and we'll tell you which tier is right for you. No upsell, no pitch deck, no sales script.
Book free 15-min call →Avg. reply < 2 hrs · Mon-Fri 9-6 PT
