Marketing Strategy & Brand Sprint

Why strategy first

The plan saves
the money.

Most agencies skip it.

They sell tactics: posts, ads, PR pitches. Without a strategy underneath, you're spending money to look busy. We start here on purpose.

You can't scale chaos.

DIY-ing across five platforms, posting when you remember, hoping something sticks. A real plan tells you what to do, when, and what to ignore.

A real plan saves a year of wrong spending.

We see it every month. A founder hires three contractors, runs paid ads to a broken offer, then calls us. Strategy first means you spend the money once, on the right channel, with a real plan underneath.

What you actually get

Every section.
Built from scratch.

Not a Notion template. Not a Google Doc with bullet points. A 25-slide branded marketing strategy deck where every page is custom-built to your brand, your audience, and your channels.

↑ Real pages from real client decks · 15 of the 25 sections shown

The 5 categories

One deck.
Five systems.

01

Brand Foundation

SWOT Analysis, Brand Archetype, Core Values, Visual Aesthetic Direction.
02

Audience & Research

Competitor Deep-Dive, 3 Target Audience Personas, Problems You Solve.
03

Voice & Identity

Tone of Voice Guide, Social Vision & Mission, Brand Positioning.
04

Content & Platform Strategy

Content Pillars with allocation breakdowns, Platform Strategy by Channel, Hashtag Strategy.
05

Measurement & Growth

Primary Goals & Action Steps, KPIs & Tracking Tools, 90-Day Growth Targets.

How it runs

From intake to delivery
in 5 to 10 days.

A 6-step process we've run with 50+ brands. No back-and-forth. No guesswork.

Day 1

Discovery & Intake

You fill out a short questionnaire so we understand your brand, goals, and audience from the start.

Day 2-3

Brand & Audience Research

We dig into who you are, who you're talking to, and what actually makes your brand different.

Day 3-4

Competitor Deep-Dive

We analyze your top competitors to find the gaps and opportunities your brand can own.

Day 4-7

Strategy Development

We build your full 25-slide branded deck. Every section is tailored to your industry and goals.

Day 8-10

Deck Delivery

You receive a polished branded deck you can execute immediately. We walk through it together on a 30-min call.

30 days

Implementation Support

Sprint + Coaching clients get 30 days of us in their corner · execution help, content reviews, accountability.

Plan in your hands

From kickoff to executable strategy in 5 to 10 days.

★ Beyond the deck

Most agencies sell you the plan
and disappear.
We build it AND run it.

Strategy is step one. Execution is what we actually do. Same team. Same brand voice. From the deck to your next 12 months of content, PR, ads, and growth.

We run this

Public Relations

Press releases. Media pitching. Podcast bookings. Real coverage in real outlets.

We run this

Social

Social Media Management

Daily posts. Community engagement. Growth campaigns. Built around your real content pillars.

We run this

Brand

Brand Identity

Logo. Visual system. Brand guidelines. The look people remember.

We run this

Web

Website Design + Build

Custom sites with SEO, performance, and conversion baked in. (You're looking at one.)

We run this

Content

Content Production

Photo. Video. Copywriting. Design. The stuff that actually goes on the feed.

We run this

Ads

Paid Advertising

Meta, Google, TikTok, Pinterest. Strategy-led creative + targeting + scaling.

Retainers are custom-scoped to your needs · channels, cadence, and depth. Same senior team. Same standards. Your Strategy fee credits 100% toward your first month.

See the strategy tiers →

The honest filter

Sound like you?
Or not yet?

We don't take every project. Strategy works when the fit is right. Here's how we decide.

★ Yes · let's talk You're our person if

You're a founder doing DIY marketing and burning out on it.

You've worked with an agency before and the plan was junk.

You're pivoting and need a fresh positioning pass.

You can post, but you can't tell if any of it is actually working.

You want one document your whole team can run from.

✗ Not yet Wait on us if

You expect a 10x return in 30 days from a strategy doc.

You don't have anyone (you or a hire) to execute the plan.

You want to argue every recommendation in the document.

You think strategy is just "more posts on more platforms."

You won't commit 5-10 hours of input across kickoff and review.

Sound like you?

Let's see if we're a fit.
Free 15 min. No pitch.

Book the call →

Choose your tier

Three ways
to start.

Tier 01 · Audit

Brand Snapshot

An honest audit of where your brand stands today, plus the shortlist of what to fix first.

5-day delivery · Custom-scoped

✓ Brand audit of where you stand right now
✓ Competitor snapshot (2 to 3 analyzed)
✓ Target audience overview
✓ 3 to 5 content pillars with descriptions
✓ Platform recommendations
✓ Delivered as a polished 10 to 15 page PDF
✓ 1 round of revisions

Start with the Snapshot →

Tier 02 · Most popular

The Strategy Sprint

Our full 25-slide branded strategy deck. The plan that runs your next 12 months across brand, audience, content, and channels.

7 to 10 day delivery · Custom-scoped

✓ Everything in the Brand Snapshot
✓ Marketing-focused SWOT analysis
✓ Deep-dive competitor analysis table
✓ Brand archetype (primary + supporting, with strengths + fears)
✓ Visual aesthetic direction (5-point spectrum)
✓ Tone of voice guidelines (5-point spectrum)
✓ Social vision + social mission statements
✓ 5 brand-specific core values
✓ Primary, secondary, and tertiary audience personas (with pain points + key messages)
✓ Social media strategy by channel (which platforms, what role each plays, posting cadence)
✓ 5 content pillars with audience mapping + allocation percentages
✓ Hashtag strategy (brand + content-specific + discovery sets)
✓ KPIs across 5 categories with realistic targets
✓ Measurement tools (platform insights, email, web analytics, DM tracking)
✓ Delivered as a 25-slide branded deck
✓ 2 rounds of revisions

Book the Strategy Sprint →

Tier 03 · Done-with-you

Strategy + Funnel + 30-Day Coaching

The full strategy deck, a custom revenue funnel, a 90-day rollout schedule, and a month of us in your corner while you execute.

14-day build + 30 days of coaching · Custom-scoped

✓ Everything in The Strategy Sprint
✓ Custom acquisition funnel design (audit funnel, webinar funnel, or audience-builder, tailored to your business)
✓ Landing page wireframe + qualifying form + tech stack recommendations
✓ Email nurture sequence (3 to 5 emails mapped out)
✓ 90-day acquisition roadmap (week-by-week rollout schedule with platform-specific tactics)
✓ Full website conversion review
✓ 4 weekly coaching calls (30 min each)
✓ Implementation guidance + content review on your first posts
✓ DM and email access for questions between calls
✓ Accountability check-ins
✓ 3 rounds of revisions

Start Strategy + Funnel + Coaching →

Not sure which tier? Book a free 15-min call. We'll tell you straight up.

The retainer credit

Sign a retainer in 30 days,
strategy is on us.

If you book any of our tiers and sign a monthly retainer with us within 30 days of delivery, the full Strategy fee credits toward your first month. Worst case, you keep the plan and run it yourself. Best case, the plan paid for itself the day you continued.

How the credit works

01You commission a Strategy tier and pay the project fee in full.

02Within 30 days of delivery, you sign a monthly marketing retainer with us.

03We apply 100% of your Strategy fee as a credit on your first retainer invoice.

Strategy effectively becomes free.

Real clients · real words

Strategy that
people pay for twice.

★★★★★

"Lauren is incredibly sharp and clearly knows what she is doing. I was very impressed at how prepared she was for our meeting. She did her research into my business ahead of time and came with an understanding of it as well as many suggestions and areas of improvement. Highly recommend!"

Alexandra G.

Verified Client Review

★★★★★

"They actually got us in front of the right people. We landed coverage in outlets we'd been pitching for two years with no traction. Worth every dollar."

Founder, regional fintech

PR + Strategy engagement

★★★★★

"Chris and Lauren are the real deal. Senior people, no junior account-manager handoff, and a plan we could actually run."

Founder, healthcare brand

Strategy Sprint client

Things people ask

Straight answers,
no salesy fluff.

What if I want to execute this myself, not hire you?

Totally fair. The deck is yours. You can hand it to an in-house team, a freelancer, or run it yourself. Most clients try DIY for 30 to 60 days, then come back for execution because the work is more than they want to own.

Does the Strategy fee credit toward a retainer?

Yes. If you sign a retainer with us within 30 days of strategy delivery, the full Strategy fee credits toward your first month. The strategy effectively becomes free if you continue with us on retainer.

What industries do you build strategies for?

Founder-led B2C and B2B brands mostly. Healthcare, ecommerce, fintech, professional services, local service businesses, and consumer products. If you sell something good to actual people, we can build the plan.

Do you only work with Bakersfield brands?

No. Reliable PR & Marketing is based in Bakersfield, but we work with founder-led brands across California and remotely nationwide. About half our clients are Bakersfield and Kern County local. The other half is anywhere with a Zoom link and a real product to sell.

Can I upgrade tiers later?

Yes. Start with the Brand Snapshot, upgrade to The Strategy Sprint within 14 days and we credit the full Snapshot fee toward the Sprint. Same logic from Sprint to Sprint + Coaching.

What's your refund policy?

All fees are non-refundable once work begins. We've never had to invoke this. If you're on the fence, book a free 15-min call first and we'll tell you straight up whether this is the right move for you.

Who actually builds my strategy?

Lauren leads strategy. Chris leads PR, brand, and execution architecture. You work directly with both of us. No account managers, no offshore handoffs, no junior staff learning on your dime.

★ Not ready for a call?

Get our 5-page marketing audit checklist in your inbox.

The exact diagnostic Chris & Lauren run on every new prospect. Free, no drip, no spam. Just one email when you ask.

Every great
campaign
starts here.

The plan saves
the money.

Most agencies skip it.

You can't scale chaos.

A real plan saves a year of wrong spending.

Every section.
Built from scratch.

One deck.
Five systems.

From intake to delivery
in 5 to 10 days.

Discovery & Intake

Brand & Audience Research

Competitor Deep-Dive

Strategy Development

Deck Delivery

Implementation Support

From kickoff to executable strategy in 5 to 10 days.

Most agencies sell you the plan
and disappear.
We build it AND run it.

Public Relations

Social Media Management

Brand Identity

Website Design + Build

Content Production

Paid Advertising

Sound like you?
Or not yet?

Let's see if we're a fit.
Free 15 min. No pitch.

Three ways
to start.

Brand Snapshot

The Strategy Sprint

Strategy + Funnel + 30-Day Coaching

Sign a retainer in 30 days,
strategy is on us.

Strategy that
people pay for twice.

Straight answers,
no salesy fluff.

What if I want to execute this myself, not hire you?

Does the Strategy fee credit toward a retainer?

What industries do you build strategies for?

Do you only work with Bakersfield brands?

Can I upgrade tiers later?

What's your refund policy?

Who actually builds my strategy?

Build the strategy
that runs the year.

Get our 5-page marketing audit checklist in your inbox.

Every great campaign starts here.

The plan saves the money.

Most agencies skip it.

You can't scale chaos.

A real plan saves a year of wrong spending.

Every section. Built from scratch.

One deck. Five systems.

From intake to delivery in 5 to 10 days.

Discovery & Intake

Brand & Audience Research

Competitor Deep-Dive

Strategy Development

Deck Delivery

Implementation Support

From kickoff to executable strategy in 5 to 10 days.

Most agencies sell you the plan and disappear. We build it AND run it.

Public Relations

Social Media Management

Brand Identity

Website Design + Build

Content Production

Paid Advertising

Sound like you? Or not yet?

Let's see if we're a fit. Free 15 min. No pitch.

Three ways to start.

Brand Snapshot

The Strategy Sprint

Strategy + Funnel + 30-Day Coaching

Sign a retainer in 30 days, strategy is on us.

Strategy that people pay for twice.

Straight answers, no salesy fluff.

What if I want to execute this myself, not hire you?

Does the Strategy fee credit toward a retainer?

What industries do you build strategies for?

Do you only work with Bakersfield brands?

Can I upgrade tiers later?

What's your refund policy?

Who actually builds my strategy?

Build the strategy that runs the year.

Get our 5-page marketing audit checklist in your inbox.

Every great
campaign
starts here.

The plan saves
the money.

Every section.
Built from scratch.

One deck.
Five systems.

From intake to delivery
in 5 to 10 days.

Most agencies sell you the plan
and disappear.
We build it AND run it.

Sound like you?
Or not yet?

Let's see if we're a fit.
Free 15 min. No pitch.

Three ways
to start.

Sign a retainer in 30 days,
strategy is on us.

Strategy that
people pay for twice.

Straight answers,
no salesy fluff.

Build the strategy
that runs the year.