★ Sales Funnels Studio

Traffic without a funnel
is a tour bus with no stops.

Custom-built sales funnels for service businesses, ecommerce, coaches, and SaaS. Copy, design, page builds, email sequences, payment, automation. We architect the journey from cold click to closed deal so every visitor has one next step.

★ Funnels we are running

8 active clients

DR

Beverage Co.

DN

Coaching Practice

BV

B2B SaaS

BF

Wellness Co.

HH

Real Estate Co.

IN

Pharmacy

MG

Food Brand

HF

Wellness Brand

★ Platforms we build on

CF ClickFunnels
GHL GoHighLevel
KJ Kajabi
WP WordPress
SH Shopify
WF Webflow
FR Framer
ST Stripe

★ The manifesto

"An ad without a funnel is a date that ends at hello. A funnel is the part where the relationship actually starts paying you back."

CH

Chris Harris

Funnel Architect · Reliable PR & Marketing

★ Six funnels we build

From tripwires to applications.

The funnel type follows the offer type. We diagnose what you sell, who you sell it to, and at what price, then pick the architecture that pays back fastest.

01

reliablepr.funnels

Top of Funnel

Lead magnet funnel
Top of Funnel
💬

1,247 saves · 38 comments

01 Lead magnet funnel

Free guide, calculator, template, or audit gated behind one email. Five-to-seven email nurture warms the lead and books the call. The bread-and-butter top of funnel for service businesses.

02

reliablepr.funnels

Ecom · Info

Tripwire + upsell
Ecom · Info
💬

892 saves · 24 comments

02 Tripwire + upsell

A $7 to $27 low-friction first offer self-liquidates ad spend. Instant upsell to the core offer. Downsell to a payment plan. The fastest path to break-even on Meta and Google.

03

reliablepr.funnels

High Ticket

Webinar or VSL funnel
High Ticket
💬

2,103 saves · 67 comments

03 Webinar or VSL funnel

Long-form video sales letter or live webinar that sells a high-ticket offer. Replay sequence, last-call urgency, scarcity stacking. The standard for coaching, consulting, and courses.

04

reliablepr.funnels

B2B · Services

Application funnel
B2B · Services
💬

1,456 saves · 89 comments

04 Application funnel

Long-form qualification form, calendar booking, reminder and show-up sequence, discovery call. Filters tire-kickers out before they hit your calendar. For agencies and B2B services.

05

reliablepr.funnels

SaaS · App

Free trial flow
SaaS · App
💬

3,421 saves · 124 comments

05 Free trial flow

Frictionless signup, activation email sequence, in-app prompts, paid upgrade. Built for SaaS, software, and recurring-revenue products. We integrate with your auth and your billing.

06

reliablepr.funnels

Segmented

Quiz funnel
Segmented
💬

678 saves · 19 comments

06 Quiz funnel

Eight to twelve questions segment the visitor, personalized result page, tailored offer per segment. Converts 30 to 60 percent on opt-in. Best for products with multiple buyer personas.

★ Why funnels still beat websites for selling

One offer. One audience. One decision per page.

0x

Average funnel ROAS

Properly built sales funnels return an average of $4.20 for every dollar spent across direct response industries. Same traffic returns under a dollar without one.

Source

HubSpot · Marketing Statistics Report

0%

Of traffic is wasted

When traffic lands on a homepage instead of a single-purpose funnel page, eighty percent of attention is lost to nav links, blog posts, and unrelated CTAs.

Source

Marketo · Buyer Journey Benchmark

0%

Average upsell take-rate

Across digital products and ecommerce, one-click post-purchase upsells convert at 18 to 32 percent. Pure margin layered on top of an already-closed sale.

Source

Stripe · Checkout Optimization Report

★ Done-for-you workflow

Audit. Architect. Build. Iterate.

Offer audit, funnel architecture, copy and design, build and integrate, launch traffic, weekly optimization. Every link in the funnel chain handled.

Audit + offer

01

Stage 01

Audit + offer

Pull your offer, pricing, audience, and current funnel apart. Most funnels fail because the offer was off-key before a pixel was placed. We start there.

Funnel architecture

02

Stage 02

Funnel architecture

Map every page, every email, every sequence, every upsell. You see the full flow before we build anything. Sign-off required before pixel one.

Copy + design

03

Stage 03

Copy + design

Headlines, sub-heads, body, button labels, every email in the sequence, the SMS reminders, the thank-you pages. Round one in five to seven days. Two rounds of revisions.

Build + integrate

04

Stage 04

Build + integrate

Pages, payment, email platform, CRM, calendar, ad pixels, analytics. Tested end-to-end on your real data before traffic gets near it.

Launch + traffic

05

Stage 05

Launch + traffic

Connect to cold traffic. Paid, organic, partnerships, or your existing list. We can drive Meta, Google, YouTube, LinkedIn, or TikTok ourselves, or hand off ready-to-receive.

Iterate + optimize

06

Stage 06

Iterate + optimize

Weekly review. Opt-in rate, sales-page conversion, AOV, ROAS. Tune headlines, offers, sequences, order bumps. The funnel improves every month, forever.

★ Live funnel · 30-day rolling

10,000 visitors. 31 closes.

A real client funnel snapshot. Every visitor counted. Every drop-off named. Every conversion benchmarked so we know where to fix first.

LIVE FUNNEL · deenma_authority_v3

Apr 18 → May 18 · $87,400 revenue

STAGE 1 · Cold traffic

10,000

STAGE 2 · Landing visitors

↓ 64% conv from prior

6,400

STAGE 3 · Opt-ins

↓ 35% conv from prior

2,240

STAGE 4 · Sales-page views

↓ 53% conv from prior

1,180

STAGE 5 · Calls booked

↓ 12% conv from prior

142

STAGE 6 · Closed deals

↓ 22% conv from prior

31
$87.4K · 31 closes

Cost per visitor

$1.82

Cost per lead

$8.13

Cost per close

$587

Funnel ROAS

4.8x

★ The customer-getting math

How a funnel made a billion dollars.

Alex Hormozi's actual funnel architecture broken down piece by piece. Same primitives we use on every client build. We send this to every prospect before our second call.

How Alex Hormozi Made a $1B Sales Funnel

Acquisition.com · funnel breakdown

Watch on YouTube

★ Free Funnel Teardown

Send us the URL, get a written teardown.

Drop the URL of your current funnel (or homepage). We send back a 1-page written teardown with the top 5 leaks, expected revenue lift per fix, and the order to fix them in. No call required.

  • 5 specific conversion leaks ranked by revenue impact
  • Estimated lift per fix in dollars, not just percent
  • Recommended fix order, highest ROI first
  • Industry benchmark per stage of your funnel
Request my teardown

Funnel teardown · sample

Top 5 leaks found.

~$8,400/mo recoverable

01 · Opt-in has 7 distractions

Remove nav + footer + 3 unrelated CTAs. +$1,800/mo

02 · No order bump on checkout

Add $27 add-on, 32% take-rate. +$2,400/mo AOV

03 · Email 1 sent 6 hours late

Welcome inside 60 seconds. +$1,440/mo

04 · No cart-abandon retargeting

Meta pixel + 3-day abandon flow. +$1,900/mo

05 · Mobile CTA below the fold

73% mobile. Move up. +$860/mo

· Reliable PR

★ Words from clients

Real reviews from funnel clients.

"They mapped our whole funnel in 90 minutes on the kickoff call. We saw immediately why we were leaking money."

★★★★★ Verified Client Review

"Doubled our opt-in rate within three weeks of relaunching the lead magnet page. Same traffic source, same offer. Just better copy and design."

★★★★★ Verified Client Review

"The upsell flow alone added 22 percent to our average order value. Pays for itself every week."

★★★★★ Verified Client Review

★ Frequently asked

Straight answers on funnel work.

What is the difference between a website and a funnel?

+
A website has ten to fifty pages, multiple nav links, and serves everyone. A funnel is three to seven pages laser-built around one offer, one audience, one decision. Websites are libraries. Funnels are conveyor belts. Most businesses need both, but most leak money because they only have the website.

How does pricing work?

+
Every funnel is custom-scoped to the offer, the funnel type (opt-in, tripwire stack, webinar, VSL, application), copy depth, and the email or SMS automation behind it. We quote a fixed build fee, then an optional optimization retainer once it is live and we have real data to tune against. Free 15-minute call to scope yours.

How long does a funnel take to build?

+
Single opt-in funnel: one to two weeks. Tripwire stack: three to four weeks. Webinar or VSL: four to six weeks (longer if we are also producing the video). Application funnel: two to three weeks. We always bake a one-week timeline buffer for offer and copy approval rounds.

What platform should I build on?

+
We are platform-agnostic. ClickFunnels and GoHighLevel are the fastest to launch and easiest for non-tech founders to manage. Kajabi is best if you also sell courses. WordPress with CartFlows is the most flexible. Webflow, Framer, or custom Astro for premium brands that want zero template feel. We pick based on your stack, budget, and team.

Do you write the copy?

+
Yes. Every funnel comes with full copy: headlines, sub-heads, body, button labels, the whole email sequence, SMS if applicable, thank-you pages. We use a brief-driven copy process. Round one in five to seven days. Two rounds of revision included.

Will you also run the ads to the funnel?

+
If you want, yes. Our paid advertising service plugs directly into the funnel. We can run Meta, Google, YouTube, LinkedIn, or TikTok traffic to it. Otherwise we hand off the funnel ready-to-receive and you or your media buyer drive traffic.

How do I know if a funnel is working?

+
Three metrics, weekly. Opt-in rate (visitors to emails). Sales conversion (opt-ins to buyers). ROAS (revenue divided by ad spend). We benchmark each against industry standard then optimize the lowest-performing stage first. Most funnels need two to four weeks of traffic + optimization before they hit target performance.

★ Stop sending traffic to a tour bus

Build the stops. Watch the math change.

Free 15-minute call. We diagnose your current setup, sketch the funnel that fits your offer, and tell you if you actually need one or just a better landing page. Either way you leave with a plan.

★ Not ready for a call?

Get our 5-page marketing audit checklist in your inbox.

The exact diagnostic Chris & Lauren run on every new prospect. Free, no drip, no spam. Just one email when you ask.

★ Bakersfield local services

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