★ Email Marketing Studio

The only audience
you actually
own.

Algorithms change. Platforms get throttled. Your email list does not. We build the welcome flows, the cart recovery, the post-purchase nurture, the weekly broadcast cadence that turns subscribers into repeat revenue.

Book an email strategy call → Free flow audit ↓
METRICS
$36 PER $1 ▪4.48B USERS ▪23% AVG OPEN ▪WELCOME FLOWS ▪CART RECOVERY ▪POST-PURCHASE ▪WIN-BACK ▪SEGMENTATION ▪A/B TESTING ▪DELIVERABILITY ▪
$36 PER $1 ▪4.48B USERS ▪23% AVG OPEN ▪WELCOME FLOWS ▪CART RECOVERY ▪POST-PURCHASE ▪WIN-BACK ▪SEGMENTATION ▪A/B TESTING ▪DELIVERABILITY ▪
$36 PER $1 ▪4.48B USERS ▪23% AVG OPEN ▪WELCOME FLOWS ▪CART RECOVERY ▪POST-PURCHASE ▪WIN-BACK ▪SEGMENTATION ▪A/B TESTING ▪DELIVERABILITY ▪

★ The manifesto

"Meta can shadowban you tomorrow. Google can deindex you next week. Your email list is the one asset they cannot take away. Build it like your business depends on it. Because it does."

CH

Chris Harris

Email Strategy Lead · Reliable PR & Marketing

★ The 6 core flows

Six flows that print revenue in the background.

The top 10% of Klaviyo accounts have at least 10 flows live. Most clients we onboard have 0 or 1. We start with these six.

team@yourbrand.com

FLOW 01
Welcome flow

Welcome · here is what to read first

We just sent your first order coupon. Open this to grab a 10% code that expires tomorrow.

Open 68%
CTR 24%

Welcome flow

you@yourbrand.com

FLOW 02
Abandoned cart

You left something behind in your cart

Those items are still waiting. They sell out fast. Tap to check out in one click.

Open 52%
CTR 19%

Abandoned cart

support@yourbrand.com

FLOW 03
Post-purchase nurture

Quick question about your order

We want to make sure your delivery showed up perfect. Reply with a yes or no, we read every email.

Open 71%
CTR 15%

Post-purchase nurture

founder@yourbrand.com

FLOW 04
Win-back campaign

It has been a while · we miss you

Quick personal note. We have a free gift waiting if you come back this week. No catch.

Open 41%
CTR 11%

Win-back campaign

weekly@yourbrand.com

FLOW 05
Broadcast newsletters

Issue №18 · the weekly drop

What we shipped this week, what is launching next, what to add to your weekend reading list.

Open 38%
CTR 8%

Broadcast newsletters

team@yourbrand.com

FLOW 06
Behavior triggers

You looked at this 3 times now

We noticed. Here is what other people in your situation usually pick. Plus a code if you want it.

Open 64%
CTR 22%

Behavior triggers

★ Behind every great inbox

The flow logic that turns subscribers into buyers.

Each welcome flow is a small automation: trigger, wait, send, branch, send again, convert. Built once, runs forever, every new signup.

▶

trigger

Customer signs up

1
⏳

wait

Wait 5 minutes

2
✉

email

Welcome email

3
⌥

branch

Did they open?

4

YES branch

email

Email 2 · the offer

convert

Purchase event

Conversion rate: 24%

NO branch

email

Resend · new subject

email

Email 2 · the offer

convert

Purchase event

Recovery rate: 14%

★ This is a simplified welcome flow. Real flows have 6 to 12 nodes.

LIVE flow · 247 subscribers in motion

★ Subject line A/B testing

One good hook beats a thousand sent emails.

Real test from a Beverage Co. welcome flow. Same email body, two subject lines, 50/50 split, 6,200 subscribers each. Winner gets the full send.

A

Subject line

"Our new collection just dropped"

Open rate

0%

Sent

6,200

Opened

1,116

Revenue

$1,604

B
★ WINNER

Subject line

"I shouldn't be telling you this yet, but..."

Open rate

0%

Sent

6,200

Opened

2,914

Revenue

$4,217

B beat A by 2.6x on opens and 2.63x on revenue · same audience, same email body

★ Platforms we run for clients

Klaviyo
Mailchimp
ConvertKit
Beehiiv
ActiveCampaign
MailerLite

★ The business case

Highest ROI channel in marketing, period.

Paid social costs more every quarter. SEO takes 6-12 months to compound. Email starts paying back in week 2 and scales linearly with list size.

If you only had budget for one marketing channel, this is the one. Most founders skip it because it feels less glamorous than a billboard. The billboards do not work. This does.

0x

Average ROI per dollar spent

Every $1 spent on email returns $36 on average. No other channel comes close on pure return.

Source

Litmus · 2024 State of Email Report

0B

Email users worldwide

4.48 billion people use email daily. That is roughly half the planet, checking inboxes every morning.

Source

Statista · Email User Forecast

0%

Of consumers check email daily

99 percent of email users check their inbox every day. 58 percent check it before any other app, before social, before search.

Source

OptinMonster · Email Statistics Report

★ How we run email programs

Audit, build, broadcast, optimize forever.

PHASE 01
Audit + strategy

01

Audit + strategy

Current list health, sender reputation, deliverability check, conversion path analysis, flow gap audit. Week 1.

PHASE 02
Setup + design

02

Setup + design

Platform setup or migration, template design in brand voice, opt-in forms, segment architecture, compliance review. Week 2-3.

PHASE 03
Flow build + test

03

Flow build + test

Welcome, abandoned cart, post-purchase, win-back, browse abandonment, behavioral triggers. A/B tested before launch. Week 3-5.

PHASE 04
Broadcast + optimize

04

Broadcast + optimize

Weekly newsletter cadence, campaign calendar, ongoing optimization, monthly reports with deliverability + revenue attribution. Ongoing.

★ The flows the top 10% are running

Watch the 7 flows every ecom brand should have.

Tarun walks through the exact Klaviyo flows that have driven $40M+ in client sales. Same playbook we run, with screen-share of the actual flow builder.

K

7 Klaviyo Flows Every Ecommerce Brand MUST Have

Tarun · $40M+ in client sales · screen-share tutorial

Watch on YouTube ↗

★ Free email + flow audit

Send us your platform login, get a 7-day audit.

We will log into your Klaviyo, Mailchimp, ActiveCampaign, or Beehiiv (read-only access), audit your flows, deliverability, segmentation, and last 90 days of broadcasts. You get a 1-page report with the 3 most-revenue-leaking gaps. No call required.

  • ✓ Flow inventory + completion check (welcome, cart, post-purchase, win-back)
  • ✓ Deliverability + sender reputation review
  • ✓ Last 90 days of broadcasts performance analysis
  • ✓ Three specific revenue gaps prioritized by impact
Request my free audit →
✉

Email audit · sample

unread

From: chris@reliablepr.net

Subject: Your audit · 3 revenue leaks found

Three flows you are missing right now:

01 · No abandoned cart flow

~$3,200/mo in recoverable revenue. Highest-ROI flow by far.

02 · Welcome flow truncated

1 email, should be 4. Missing $1,800/mo new-buyer revenue.

03 · Broadcast cadence drop

No newsletter in 47 days. List re-engagement needed.

· Reliable PR

2 min read

★ Words from founders

Real reviews from email clients.

★★★★★

"Working with Reliable PR on email transformed how we follow up with leads. The flows pay for the retainer every month, and then some."

★★★★★ Verified Client Review

★★★★★

"Lauren and the team handle our entire Klaviyo stack. The post-purchase flow alone is now our top revenue channel after the homepage."

★★★★★ Verified Client Review

★★★★★

"I was scared to migrate from Mailchimp. They handled the whole thing, kept deliverability above 99%, and our open rates went up."

★★★★★ Verified Client Review

★ Frequently asked

Straight answers on email work.

Which email platform should I use?

+
Depends on the use case. Klaviyo for ecommerce (best ecom integrations, segmentation, revenue attribution). ActiveCampaign for B2B + service businesses with sales pipelines. Beehiiv for newsletters and creator businesses. Mailchimp only if you are already there and locked in. We will recommend the right one on the discovery call, not the one with the best affiliate program.

How long until email starts generating revenue?

+
Welcome flows live in week 2 typically generate revenue within 30 days. A complete flow suite (welcome + abandoned cart + post-purchase + win-back) usually contributes 25-40% of total revenue for ecommerce clients within 90 days. Broadcast newsletters take 3-6 months to build a real audience. Realistic, not magic.

How does pricing work?

+
Every engagement is custom-scoped to your platform, list size, flow complexity, and broadcast cadence. We quote a fixed setup project for the audit + flow build, then a monthly retainer for broadcasts and optimization. Many clients bundle setup with a 6-month retainer. Free 15-minute call to scope yours.

Will you write the emails or do I?

+
We write them. That is the work. Brand voice match, hook testing, subject line variants, body copy, calls to action. Every email goes through a quality check before send. You approve the calendar monthly, we execute weekly.

Do you handle deliverability and inbox placement?

+
Yes. SPF, DKIM, DMARC setup, sender warm-up for new domains, list hygiene, suppression management, engagement filtering. We monitor inbox placement on Gmail, Outlook, Apple Mail, and Yahoo to catch deliverability drops before they tank revenue.

What is the minimum list size you work with?

+
No hard minimum, but email economics start working around 1,000 engaged subscribers. Under that, we usually recommend pairing email with paid social or organic content to grow the list first. Honest about it on the call.

Can you migrate me from another platform?

+
Yes. Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, HubSpot, Brevo. We handle list export, segment mapping, flow rebuild, template reconstruction, and the DNS authentication setup so deliverability does not drop during the move.

★ Ready to own your audience?

Stop renting reach. Start owning it.

Free 15-minute scoping call. We will look at your current list, audit the flows you have, and quote you a setup budget + monthly retainer. No deck, no pitch, just the math.

Book your email strategy call → Or grab a free audit ↑

★ Not ready for a call?

Get our 5-page marketing audit checklist in your inbox.

The exact diagnostic Chris & Lauren run on every new prospect. Free, no drip, no spam. Just one email when you ask.

★ Bakersfield local services

View Bakersfield hub →

Serving Bakersfield · Oildale · Shafter · Delano · Wasco · Tehachapi · Arvin · Lamont · McFarland · Frazier Park · Taft · Lake Isabella

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