★ Email Marketing
The only audience
you actually
own.
Algorithms change. Platforms get throttled. Your email list does not. We build the welcome flows, the cart recovery, the post-purchase nurture, the weekly broadcast cadence that turns subscribers into repeat revenue.
★ The manifesto
"Meta can shadowban you tomorrow. Google can deindex you next week. Your email list is the one asset they cannot take away. Build it like your business depends on it. Because it does."
Chris Harris
Email Strategy Lead · Reliable PR & Marketing
★ The 6 core flows
Six flows that print revenue in the background.
The top 10% of Klaviyo accounts have at least 10 flows live. Most clients we onboard have 0 or 1. We start with these six.
team@yourbrand.com
Welcome · here is what to read first
We just sent your first order coupon. Open this to grab a 10% code that expires tomorrow.
Welcome flow
you@yourbrand.com
You left something behind in your cart
Those items are still waiting. They sell out fast. Tap to check out in one click.
Abandoned cart
support@yourbrand.com
Quick question about your order
We want to make sure your delivery showed up perfect. Reply with a yes or no, we read every email.
Post-purchase nurture
founder@yourbrand.com
It has been a while · we miss you
Quick personal note. We have a free gift waiting if you come back this week. No catch.
Win-back campaign
weekly@yourbrand.com
Issue №18 · the weekly drop
What we shipped this week, what is launching next, what to add to your weekend reading list.
Broadcast newsletters
team@yourbrand.com
You looked at this 3 times now
We noticed. Here is what other people in your situation usually pick. Plus a code if you want it.
Behavior triggers
★ Behind every great inbox
The flow logic that turns subscribers into buyers.
Each welcome flow is a small automation: trigger, wait, send, branch, send again, convert. Built once, runs forever, every new signup.
trigger
Customer signs up
1wait
Wait 5 minutes
2Welcome email
3branch
Did they open?
4YES · opened
NO · did not
YES branch
Email 2 · the offer
convert
Purchase event
Conversion rate: 24%
NO branch
Resend · new subject
Email 2 · the offer
convert
Purchase event
Recovery rate: 14%
★ This is a simplified welcome flow. Real flows have 6 to 12 nodes.
★ Subject line A/B testing
One good hook beats a thousand sent emails.
Real test from a Beverage Co. welcome flow. Same email body, two subject lines, 50/50 split, 6,200 subscribers each. Winner gets the full send.
Subject line
"Our new collection just dropped"
Open rate
18%
Sent
6,200
Opened
1,116
Revenue
$1,604
Subject line
"I shouldn't be telling you this yet, but..."
Open rate
47%
Sent
6,200
Opened
2,914
Revenue
$4,217
B beat A by 2.6x on opens and 2.63x on revenue · same audience, same email body
★ Platforms we run for clients
★ The business case
Highest ROI channel in marketing, period.
Paid social costs more every quarter. SEO takes 6-12 months to compound. Email starts paying back in week 2 and scales linearly with list size.
If you only had budget for one marketing channel, this is the one. Most founders skip it because it feels less glamorous than a billboard. The billboards do not work. This does.
36x
Average ROI per dollar spent
Every $1 spent on email returns $36 on average. No other channel comes close on pure return.
Source
Litmus · 2024 State of Email Report
4.48B
Email users worldwide
4.48 billion people use email daily. That is roughly half the planet, checking inboxes every morning.
Source
Statista · Email User Forecast
99%
Of consumers check email daily
99 percent of email users check their inbox every day. 58 percent check it before any other app, before social, before search.
Source
OptinMonster · Email Statistics Report
★ How we run email programs
Audit, build, broadcast, optimize forever.
01
Audit + strategy
Current list health, sender reputation, deliverability check, conversion path analysis, flow gap audit. Week 1.
02
Setup + design
Platform setup or migration, template design in brand voice, opt-in forms, segment architecture, compliance review. Week 2-3.
03
Flow build + test
Welcome, abandoned cart, post-purchase, win-back, browse abandonment, behavioral triggers. A/B tested before launch. Week 3-5.
04
Broadcast + optimize
Weekly newsletter cadence, campaign calendar, ongoing optimization, monthly reports with deliverability + revenue attribution. Ongoing.
★ The flows the top 10% are running
Watch the 7 flows every ecom brand should have.
Tarun walks through the exact Klaviyo flows that have driven $40M+ in client sales. Same playbook we run, with screen-share of the actual flow builder.
7 Klaviyo Flows Every Ecommerce Brand MUST Have
Tarun · $40M+ in client sales · screen-share tutorial
"Welcome flows average $2.65 per recipient. The top 10% hit a 10.53% placed-order rate."
· Klaviyo benchmark
★ Free email + flow audit
Send us your platform login, get a 7-day audit.
We will log into your Klaviyo, Mailchimp, ActiveCampaign, or Beehiiv (read-only access), audit your flows, deliverability, segmentation, and last 90 days of broadcasts. You get a 1-page report with the 3 most-revenue-leaking gaps. No call required.
- ✓ Flow inventory + completion check (welcome, cart, post-purchase, win-back)
- ✓ Deliverability + sender reputation review
- ✓ Last 90 days of broadcasts performance analysis
- ✓ Three specific revenue gaps prioritized by impact
Email audit · sample
From: chris@reliablepr.net
Subject: Your audit · 3 revenue leaks found
Three flows you are missing right now:
01 · No abandoned cart flow
~$3,200/mo in recoverable revenue. Highest-ROI flow by far.
02 · Welcome flow truncated
1 email, should be 4. Missing $1,800/mo new-buyer revenue.
03 · Broadcast cadence drop
No newsletter in 47 days. List re-engagement needed.
· Reliable PR
2 min read
★ Words from founders
Real reviews from email clients.
"Working with Reliable PR on email transformed how we follow up with leads. The flows pay for the retainer every month, and then some."
★★★★★ Verified Client Review
"Lauren and the team handle our entire Klaviyo stack. The post-purchase flow alone is now our top revenue channel after the homepage."
★★★★★ Verified Client Review
"I was scared to migrate from Mailchimp. They handled the whole thing, kept deliverability above 99%, and our open rates went up."
★★★★★ Verified Client Review
★ Frequently asked
Straight answers on email work.
Which email platform should I use?
+
How long until email starts generating revenue?
+
How does pricing work?
+
Will you write the emails or do I?
+
Do you handle deliverability and inbox placement?
+
What is the minimum list size you work with?
+
Can you migrate me from another platform?
+
★ Free email resource
A free scorecard. One email unlocks it.
The same playbooks, checklists, and scorecards we run in-house. Drop your email, the PDF downloads on the spot. No drip, no spam.
★ Ready to own your audience?
Stop renting reach. Start owning it.
Free 15-minute scoping call. We will look at your current list, audit the flows you have, and quote you a setup budget + monthly retainer. No deck, no pitch, just the math.
