★★★★★
"Lauren was exceptional! Her meticulous and efficient work, with timely responses, delivered outstanding results. Highly recommend!"
★★★★★ Verified Client Review
Simple Market Research
Earned coverage. Real newsroom relationships. Local Bakersfield press + regional + national. The work the agency name is actually built on.
$1.2M+
Earned-media value
$0
In paid placement
5+
Bakersfield outlets
★ Local context
Local PR is dead in most cities. Kern County is one of the exceptions. KGET, KBAK, KERO, KMPH, and the Bakersfield Californian still run founder profiles, community-impact features, and small-business stories that move real customers. The newsrooms are smaller than LA or SF, which means the relationships actually matter · and the bar to land a hit is lower than founders assume.
But that only works if the pitch is right. Bakersfield reporters get hundreds of bad pitches a week. Press releases that read like sales sheets. Founders begging for a feature. Agencies blasting from out-of-town media databases. The vast majority go in the trash inside ten seconds.
The pitch that works names the reporter, references their last three stories, brings the angle they would have picked themselves, and respects their deadline. That is the work · not the press release.
★ What you get
Each line below is in the monthly retainer. Launch campaigns and crisis response are scoped separately.
01
KGET, KBAK Eyewitness News, KERO 23 ABC, KMPH Fox 26, Bakersfield Californian, Bakomatic, Eye on the Day. Real relationships, not press-release blasts.
02
We do not just send your news. We find the angle a local newsroom actually wants to air · community impact, founder narrative, seasonal hook, the story behind the story.
03
Written in the voice the newsroom needs, formatted to AP style, with the quote, the visuals, and the contact prep done. Most of ours get picked up because they are usable, not because they are creative.
04
Podcast pitches, panel placements, op-eds for the Bakersfield Californian, regional industry publications. We make you the source local press calls when the story breaks.
05
Negative review surge, a misstep that went semi-viral, a competitor smear. We have a 24-hour response framework that contains and reframes before it spirals.
06
Every earned-media hit tracked, valued (estimated EMV), and amplified across your channels. The press hit is the start of the work, not the end.
★ How we work
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02
03
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★ Engagement options
Launch campaign
One-time push.
90-day intensive around a launch, milestone, or specific story. Outreach + amplification + reporting.
Ongoing retainer
Monthly outreach.
Continuous angle development, media outreach, thought leadership, and reporting. Where the compounding happens.
Crisis response
24-hour standby.
When something hits the fan. Short, intense, one-time. We contain the spread and reframe the narrative.
Every engagement is custom-scoped on the audit call based on your goal, scope, and timeline.
★ PR Pitch Readiness
Your press release starts empty. Check every PR asset you actually have. Each one fills in a section of the release. What's missing is what reporters delete on sight.
★ Pitch asset check · 07 items
Check every line that's true today. Each one fills a section of the press release.
★ FULL DIAGNOSIS
PR Pitch Readiness · No. 2026·PR·001
0 / 7 SECTIONS
Pitch gaps
00 / 07
Verdict
…
★ Treatment plan
…
★ Sent
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★ Service area
We are based in Bakersfield with real newsroom relationships across local TV, print, and regional digital. Service areas covered with no travel fee:
Operating nationally for trade press, podcast pipelines, and B2B thought leadership across multiple industries.
★ PR FAQ
Every PR engagement is custom-scoped on the audit call because pricing depends on whether you need a one-time launch campaign, ongoing monthly outreach, or crisis response support. We don't post tier prices · small brands and large multi-location operations need very different scopes. Book the audit and we will give you a real number on the call.
Bakersfield Californian, KGET (NBC), KBAK Eyewitness News (CBS), KERO 23 ABC, KMPH Fox 26, Bakomatic, Eye on the Day, plus regional industry publications and local podcasts. We pitch by name, by beat, by topic · not by media-database blast. One recent regional campaign earned coverage across nearly all of these outlets without paid placement.
No. Any PR firm that does is lying · newsrooms decide what to cover, not us. We guarantee the work: the angle development, the outreach volume, the relationship maintenance, and the reporting. Our job is to make the story so pitchable that earned coverage is the obvious outcome, but we will not promise what we cannot control.
First coverage from a launch campaign typically lands in 2-6 weeks if the story is genuinely newsworthy. Ongoing monthly programs accumulate hits over 3-12 months as relationships compound and your brand becomes a known source. Crisis response can shift the conversation inside 24-72 hours when caught early.
Yes. We have a 24-hour response framework for negative review surges, social media incidents, and reputational threats. Most of our crisis engagements are short, intense, and one-time · we contain the spread, reframe the narrative, and hand off when the situation is stable. Available as standalone or as part of an ongoing retainer.
Yes. Podcast pitches and speaking placements are a core part of our thought-leadership work. We have a pipeline of regional and national podcasts in business, marketing, healthcare, real estate, and lifestyle categories. Most founders are on 3-5 podcasts within 6 months of starting with us.
Yes. PR works for any business that has a story worth telling and a market that pays attention. Healthcare, construction, DTC retail, and several other Bakersfield industries have shipped PR work through us. Each industry has different newsroom dynamics, and we adapt the playbook accordingly.
★ Free 30-minute Bakersfield PR audit
Three pitchable angles, the right outlet for each, and the most likely first hit · shown to you in real time. No deck, no pitch.
Reliable PR & Marketing · Bakersfield, CA · chris@reliablepr.net
★ What clients say
★★★★★
"Lauren was exceptional! Her meticulous and efficient work, with timely responses, delivered outstanding results. Highly recommend!"
★★★★★ Verified Client Review
Simple Market Research
★ Not ready for a call?
The exact diagnostic Chris & Lauren run on every new prospect. Free, no drip, no spam. Just one email when you ask.
Check your inbox.
The audit is on the way. Chris or Lauren will follow up within one business day.
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★ Bakersfield local services
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