The Journal
Field notes on
getting found.
Real takeaways on PR, brand, social, paid, and growth from the work we do every day. No fluff. No "5 tips" listicles. Just things that move the needle.
All posts
Klaviyo Flows for Ecommerce: 5 Email Flows Shopify Needs
The 5 best email flows for your Shopify store, in build order. Cart, browse, welcome, post-purchase, win-back. Real benchmarks, real tactics, no fluff.
How to Get Cited by ChatGPT & Perplexity: 2026 GEO
AI search optimization in 2026 runs on earned media, not your blog. Here's how to get your business cited in ChatGPT, Perplexity, and AI search.
Why Your Service Landing Page Doesn't Convert
Paying for clicks that bounce? Here's why your landing page doesn't convert and 5 fixes for a high-converting service page you can run this week.
Why Your Bakersfield Business Doesn't Show Up in ChatGPT (and How to Fix It)
When people ask AI tools for the best option in Bakersfield, most local businesses never get named. Here is how AI search picks, why you are invisible, and how to fix it with GEO.
How to Get More Google Reviews (Without Killing Your Listing)
Reviews are a top local ranking signal in 2026. Here's how to get more Google reviews for a small business without an FTC fine or a suspended listing.
Bakersfield Web Dev for Revenue
A Bakersfield website development company that builds strategy-first sites designed to drive revenue and convert clicks into qualified leads.
Audit Your Marketing Strategy
Stop guessing what drives revenue. Discover how to audit your marketing strategy, track ROI, and optimize for AI search with our step-by-step framework.
Tactics-Over-Strategy Agency Signs
Spot the signs that your marketing agency is selling you tactics instead of strategy. Learn how to shift from vanity metrics to actual revenue growth.
$1M-$10M Marketing Strategy
Stop guessing and start scaling. Discover exactly what a real marketing strategy should include for a business generating $1M to $10M in annual revenue.
Bakersfield Agency for Revenue
A Bakersfield marketing agency that opens Sheets before Adobe. Strategy-first work tying every dollar to revenue, not impressions. Real numbers, real clients.
Questions for Video Testimonials
Discover the exact questions for video testimonials that turn customer stories into qualified pipeline. Stop collecting vanity metrics and drive revenue.
Web Designer Bakersfield
Hire a web designer bakersfield businesses trust. We build strategy-first websites that turn traffic into revenue. Book a strategy call with Reliable PR.
Marketing Strategy vs Tactics
Discover what's the difference between a marketing strategy and marketing tactics and why does it matter. Stop wasting budget and start driving real revenue.
Why Your Marketing Fails
Most businesses lose marketing budget the same way: random acts of execution with no strategy underneath. Here is how to diagnose and fix the leaks.
What Is a Fractional CMO?
Find out exactly what is a fractional CMO and when does a founder-led business actually need one to fix broken strategies and drive measurable revenue.
Bakersfield SEO Companies, Ranked
Most Bakersfield SEO companies sell rankings. The good ones sell revenue. Here is what to look for, what to avoid, and how we run SEO at Reliable PR.
Bakersfield Site = Revenue Engine
Most Bakersfield websites are expensive brochures. Here is how we build sites that actually convert traffic into booked meetings, with real client examples.
10 Settings Draining Your Meta Ads Budget
Meta's default settings are designed to spend your money as fast as possible. Here are 10 toggles to fix today before you waste another dollar.
3 Image Sizes Your Designer Needs for Meta Ads
Your designer sent one image. Your Meta ads need three. The exact specs your creative team should be delivering for Facebook and Instagram.
How Much Should Small Businesses Spend on Marketing in 2026?
We answered the question every founder asks (and most marketing articles dodge). Spoiler: there's a real number, and most small businesses are nowhere near it.
Local SEO in 2026: What Bakersfield Businesses Need to Know
76% of nearby mobile searches turn into a visit within 24 hours. If your Bakersfield business isn't showing up in those searches, you're invisible to the customers most ready to buy.
Stop Wasting Money on Ad Targeting in Bakersfield
Most local ad budgets get torched on the wrong audiences. Here's how to stop paying for clicks that will never convert.
When Americans Spend Money: An Advertising Guide
Most business owners advertise when they feel like it. Smart owners advertise when their customers are actually ready to buy. The 12-month calendar inside.
Why Cheap Marketing Is Killing Your Business
$99-a-month social media management isn't a deal. It's a trap. What you actually get when you go cheap, and what it really costs you.
Why Nobody Is Liking Your Posts Anymore
Social reach has flat-lined for everyone. The brands winning in 2026 stopped optimizing for likes a long time ago. Here's what they do instead.
Unlocking Low Cost Per Click on Meta Ads
Proven ways to lower your cost per click on Meta Ads. Smart targeting, stronger creative, A/B testing, and budget moves that lift ROI without burning spend.
