The actual playbooks. Not the watered-down version.

The Ad Spend Audit

The same line-by-line teardown we run on a paid account before we touch a dollar. Find the wasted spend, the broken targeting, and the money sitting on the table.

The Meta Ads Audit

The exact checklist we run on a Meta account that is burning budget. Settings, creative, audiences, and the silent leaks that drain a daily spend.

The Funnel Teardown

Walk your own funnel the way we do on a teardown call. Where visitors drop, where the offer is fuzzy, and the steps quietly killing your conversion rate.

The Email Revenue Audit

The checklist we use to find the revenue hiding in a list. The flows you are missing, the broadcasts that flop, and the money your inbox is leaving behind.

Why Nobody Is Liking Your Posts

The diagnostic we run when a feed goes quiet. Hooks, format, cadence, and the reasons the algorithm stopped showing your posts to people.

The 90-Day Content System

A quarter of content planned without staring at a blank calendar. The system we use to batch, repurpose, and never scramble for a post again.

The Influencer Vetting Scorecard

The scorecard we run on a creator before a single dollar moves. Fake-follower flags, real engagement math, and the questions that separate a partner from a payout.

How Much to Actually Spend on Marketing

What a real marketing budget looks like by revenue stage in 2026. Where the money should go, what to cut, and how to stop guessing at the number.

The Marketing Audit Checklist

The same diagnostic we run on every new prospect in week one. Find the leaks, the easy wins, and the money sitting on the table.

The AI Time-Back Audit

A walk through the busywork in your week and where automation actually pays off. The tasks to hand to AI first, and the ones to keep human.

The Local SEO Field Checklist

The exact local-SEO checklist we run on a business that wants to rank in its own city. Google Business Profile, citations, on-page, the lot.

Media Pitch Field Guide

The full field guide on building a pitch a journalist actually opens. Story angles, subject lines, the follow-up cadence, and what gets you ignored.

Media Relations Templates

Plug-and-play pitch emails, follow-up sequences, and journalist outreach scripts. Copy, paste, fill in your story, send.

Media Pitch Dossier

The one-page prep doc we build before any outreach push. Who to target, what they cover, and the angle that gets a reply.

PR Value Calculation Guide

Measure the real impact of your PR via media coverage, digital reach, and ROI math you can defend to a CFO without flinching.

The Ultimate PR Value Guide

The full playbook on evaluating campaign success and reporting value upward to stakeholders, boards, and the people who sign off on budget.