The Reliable Press
Vol. V · No. 18★ Public Relations Agency
Strategic media relations, crisis communications, and digital PR for founder-led brands. We do the journalist outreach, the pitch crafting, the interview prep, and the boring follow-up that turns a story into actual coverage.
★ The manifesto
"Anyone can buy an ad. Almost nobody can get a journalist to choose your story over the other 200 in their inbox on a Tuesday morning. That is the work, and it is the entire moat."
Chris Harris
PR Strategist · Reliable PR & Marketing
★ Three service tracks
Pick one track, two, or all three. Most clients start with media relations and add crisis comms once a story breaks national. Digital PR layers underneath everything.
We build the relationships and the pitches that get you covered. Targeted journalist outreach, press release development, story angle crafting, interview prep, and coverage monitoring.
When something breaks, you need a plan and a voice within the hour. We handle 24/7 crisis response, stakeholder messaging, online reputation, and the rebuild after the smoke clears.
Modern PR is not just press releases. It is content, SEO-backed thought leadership, podcast placements, influencer partnerships, and the digital storytelling that builds authority.
★ Where we pitch
FORBES
INC.
ENTREPRENEUR
FAST COMPANY
BUSINESS INSIDER
AP NEWS
BLOOMBERG
USA TODAY
TECHCRUNCH
BAKERSFIELD.COM
KERN BUSINESS JOURNAL
VALLEY NEWS
Sample target outlets · Coverage outcomes never guaranteed
★ Why PR still wins in 2026
Ads are easy to ignore. A third-party endorsement from a real journalist, podcaster, or trade outlet is not. That gap is the entire reason PR still has a budget line at every company that takes growth seriously.
The math is well documented. Trust translates to revenue, premium pricing, and category authority. The catch: it does not happen on its own and it does not happen overnight.
0%
Consumer trust in earned media
Of consumers trust earned media (press, peer reviews) more than any form of paid advertising.
Source
Nielsen · Global Trust in Advertising Survey
0x
Average PR ROI multiple
Earned media delivers approximately $5.20 in value for every $1 invested in PR, dwarfing paid-only spend.
Source
USC Annenberg · Global Communications Report
0x
Engagement vs paid alone
Editorial coverage drives roughly 4x more engagement than equivalent paid placements over the same period.
Source
Cision · State of the Media Report
★ Six story angles that get picked up
Most founders pitch the wrong one. We figure out which angle a specific journalist will say yes to, then we lead with it.
How you got here, the hard pivot, the 2 a.m. moment. Journalists eat this up if it has stakes.
Funding, headcount, customer count, anniversary, expansion. Numbers that surprise. Numbers that signal momentum.
What everyone in your industry says vs what is actually working in 2026. You are the source.
You have data nobody else has. We turn it into a study and pitch it as the story.
Local impact, jobs, economic story. Kern County press is hungry for hometown wins.
A national headline broke. You have the on-the-record expert opinion within the hour.
★ How modern media pitching works
Matias Rodsevich, founder of PRLab, walks through journalist pitching in 2025. The principles map cleanly to the playbook we run for clients every week.
Media Relations Tips: How to Pitch Journalists
PRLab · Matias Rodsevich · founder
"Personalization beats volume. One journalist who actually reads your pitch is worth a hundred who delete it."
· PRLab
★ Our proven PR process
Three phases that run on a tight monthly rhythm. Discovery + strategy first, implementation in the middle, measurement + optimization closing every cycle.
01
Phase 01
We develop a sharp brand message, map your audience, audit competitors, set clear coverage and reach goals, and plan target outlets. The work is the strategy document, not vibes.
02
Phase 02
Press releases, pitches, journalist outreach, content placement, social integration, podcast pitching, influencer activation. We run the playbook week by week.
03
Phase 03
Coverage tracking, AVE + reach + engagement reporting, KPI refinement, monthly insights call. We show what worked, what bombed, what to double down on.
★ Free PR resource library
The same playbooks, checklists, and pitch templates we use in-house. Take them, use them, never talk to us again if you do not want to.
RES 01
PR Value Calculation Guide
Measure the real impact of your PR via media coverage, digital reach, and ROI math you can actually defend to a CFO.
RES 02
The Ultimate PR Value Guide
Full playbook on how to evaluate campaign success and report value upward to stakeholders and boards.
RES 03
Media Relations Template
Plug-and-play pitch templates, follow-up sequences, and journalist outreach scripts we use in-house.
RES 04
Crisis Communication Checklist
Step-by-step framework + holding statement templates for when the news hits and the clock starts ticking.
RES 05
PR Strategy Workbook
Plan and execute a quarterly PR campaign with our strategic planning workbook + KPI scorecards.
RES 06
Interview Success Guide
Prep for podcast, TV, and print interviews like a pro. Bridge phrases, message-track examples, what to never say.
★ Frequently asked
★ Ready to make the news?
Free 15-minute strategy call to map your story angle, target outlets, and the realistic timeline. Then we tell you whether you are ready for national or still need to win local first.
★ Not ready for a call?
The exact diagnostic Chris & Lauren run on every new prospect. Free, no drip, no spam. Just one email when you ask.
Check your inbox.
The audit is on the way. Chris or Lauren will follow up within one business day.
Something went wrong sending the form. Please try again, or email chris@reliablepr.net directly.
★ Bakersfield local services
View Bakersfield hub →Serving Bakersfield · Oildale · Shafter · Delano · Wasco · Tehachapi · Arvin · Lamont · McFarland · Frazier Park · Taft · Lake Isabella
© 2026 Reliable PR & Marketing · Bakersfield, CA
