The Reliable Press
Vol. V · No. 18 ★ Public Relations Agency Press is not
paid. It is
earned.
Strategic media relations, crisis communications, and digital PR for founder-led brands. We do the journalist outreach, the pitch crafting, the interview prep, and the boring follow-up that turns a story into actual coverage.
★ The manifesto
"Anyone can buy an ad. Almost nobody can get a journalist to choose your story over the other 200 in their inbox on a Tuesday morning. That is the work, and it is the entire moat."
Chris Harris
PR Strategist · Reliable PR & Marketing
★ Three service tracks
What we actually do for clients.
Pick one track, two, or all three. Most clients start with media relations and add crisis comms once a story breaks national. Digital PR layers underneath everything. It is the trust engine behind our work with law firms and professional-services brands.
Strategic Media Relations
We build the relationships and the pitches that get you covered. Targeted journalist outreach, press release development, story angle crafting, interview prep, and coverage monitoring.
- ✓ Press release writing + distribution
- ✓ Journalist relationship building
- ✓ Pitch crafting + targeting
- ✓ Interview preparation + media training
- ✓ Coverage tracking + reporting
Crisis Communications
When something breaks, you need a plan and a voice within the hour. We handle 24/7 crisis response, stakeholder messaging, online reputation, and the rebuild after the smoke clears.
- ✓ 24/7 crisis response protocols
- ✓ Message + holding statement development
- ✓ Stakeholder communications
- ✓ Online reputation management
- ✓ Crisis prevention + media training
Digital PR + Content Strategy
Modern PR is not just press releases. It is content, SEO-backed thought leadership, podcast placements, influencer partnerships, and the digital storytelling that builds authority.
- ✓ SEO-driven digital PR campaigns
- ✓ Thought leadership + ghostwriting
- ✓ Podcast guest pitching
- ✓ Influencer + creator partnerships
- ✓ Social-first storytelling
★ Where we pitch
National, regional, trade, and the local outlets that actually move buyers in Kern County.
FORBES
INC.
ENTREPRENEUR
FAST COMPANY
BUSINESS INSIDER
AP NEWS
BLOOMBERG
USA TODAY
TECHCRUNCH
BAKERSFIELD.COM
KERN BUSINESS JOURNAL
VALLEY NEWS
Sample target outlets · Coverage outcomes never guaranteed
★ Why PR still wins in 2026
Earned media beats paid every time.
Ads are easy to ignore. A third-party endorsement from a real journalist, podcaster, or trade outlet is not. That gap is the entire reason PR still has a budget line at every company that takes growth seriously.
The math is well documented. Trust translates to revenue, premium pricing, and category authority. The catch: it does not happen on its own and it does not happen overnight.
92%
Consumer trust in earned media
Of consumers trust earned media (press, peer reviews) more than any form of paid advertising.
Source
Nielsen · Global Trust in Advertising Survey
5.2x
Average PR ROI multiple
Earned media delivers approximately $5.20 in value for every $1 invested in PR, dwarfing paid-only spend.
Source
USC Annenberg · Global Communications Report
4x
Engagement vs paid alone
Editorial coverage drives roughly 4x more engagement than equivalent paid placements over the same period.
Source
Cision · State of the Media Report
★ Six story angles that get picked up
Every business has six possible stories.
Most founders pitch the wrong one. We figure out which angle a specific journalist will say yes to, then we lead with it.
The origin story
How you got here, the hard pivot, the 2 a.m. moment. Journalists eat this up if it has stakes.
The hard-won number
Funding, headcount, customer count, anniversary, expansion. Numbers that surprise. Numbers that signal momentum.
The contrarian take
What everyone in your industry says vs what is actually working in 2026. You are the source.
The proprietary research
You have data nobody else has. We turn it into a study and pitch it as the story.
The Bakersfield angle
Local impact, jobs, economic story. Kern County press is hungry for hometown wins.
The newsjack
A national headline broke. You have the on-the-record expert opinion within the hour.
★ How modern media pitching works
Watch the tactics we use to get coverage.
Matias Rodsevich, founder of PRLab, walks through journalist pitching in 2025. The principles map cleanly to the playbook we run for clients every week.
Media Relations Tips: How to Pitch Journalists
PRLab · Matias Rodsevich · founder
"Personalization beats volume. One journalist who actually reads your pitch is worth a hundred who delete it."
· PRLab
★ Our proven PR process
A repeatable system, not vibes.
Three phases that run on a tight monthly rhythm. Discovery + strategy first, implementation in the middle, measurement + optimization closing every cycle.
01
Phase 01
Discovery + strategy
We develop a sharp brand message, map your audience, audit competitors, set clear coverage and reach goals, and plan target outlets. The work is the strategy document, not vibes.
02
Phase 02
Implementation
Press releases, pitches, journalist outreach, content placement, social integration, podcast pitching, influencer activation. We run the playbook week by week.
03
Phase 03
Measurement + optimization
Coverage tracking, AVE + reach + engagement reporting, KPI refinement, monthly insights call. We show what worked, what bombed, what to double down on.
★ Free PR resource library
Six guides + templates. One email unlocks the whole set.
The same playbooks, checklists, and pitch templates we use in-house. Drop your email, the PDF downloads on the spot. No drip, no spam.
★ Frequently asked
Straight answers on PR work.
How long until I see real press coverage?
+
Do you guarantee press coverage?
+
How does pricing work?
+
Will you pitch national outlets like Forbes or WSJ?
+
Can you handle a crisis right now?
+
How do you measure PR results?
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Do I need a media training session before interviews?
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★ Ready to make the news?
Get the press your business deserves.
Free 15-minute strategy call to map your story angle, target outlets, and the realistic timeline. Then we tell you whether you are ready for national or still need to win local first.
