Posts
Financial Advisor Marketing That Does Not Trip the Marketing Rule
Half of investors with $5M or more found their advisor with no referral involved. Here is how to be findable, and what the SEC Marketing Rule actually requires when you are.
Your Restaurant's Reviews Expire
Three quarters of diners now weight reviews from the last three months. A wall of five stars from 2023 is not an asset, it is a countdown.
Why Cold Email That Gets Opened Still Gets Ignored
Our open rate was healthy and our reply rate was zero. Here is what we found when we audited our own outreach, including the personalization trick that quietly insults people.
The DNS Work Nobody Does Before a Big Email Send
Three DNS records decide whether your campaign reaches the inbox or disappears silently. Plus why your open rate and click rate are probably lying to you.
Your Meta Ads Have a Cheap CPC and No Customers. Here Is Why.
Ninety percent of one client's launch budget went to a placement nobody chose. The clicks were cheap, and three quarters of them never reached the website.
What a Press Release Wire Actually Buys You
We read the distribution reports from three separate wire releases. The lists were identical. Here is what the tiers really buy, and when a wire is still worth the money.
UGC for DTC Brands: Briefs, Rates, and the Rights You Forgot to Buy
What a creator brief actually needs, real 2026 rate ranges, and the usage rights mistake that turns a $300 video into a legal problem.
AI Receptionists in 2026: What to Automate, What to Never Automate
79% of people would rather talk to a human. AI receptionist adoption is up 89% at small businesses anyway. Both things are true. Here is how to use one without losing customers.
The Contractor Lead System: Photos, Maps, and the Follow-Up
Contractors win the map pack with real job photos and win the job with the follow-up after the quote. Here is the system, including the geotagging myth.
Where Law Firm Leads Actually Come From
Prospective clients reach a human at only 52% of firms. Your marketing is probably fine. Your intake is where the cases are dying.
How to Get Your Business in the News in 2026
Journalists delete 88% of pitches that miss their beat. Here is what actually gets opened, replied to, and published, based on survey data from thousands of reporters.
Med Spa Marketing 2026: Before/After + 5-Min Response
How to get more med spa clients in 2026. Two numbers decide it: a real before/after gallery and a 5-minute response system that fills the calendar.
