Daedo Sikdang.
A full digital turnaround for the first US outpost of Seoul's iconic steakhouse: socials taken from deeply negative to positive in under fourteen days, then Yelp, Google, the menu, giveaways, and an award-season run.
Headline
|Negative to positive in fourteen days.
★ Turnaround manifest
|No. 2023 · DS · 001
- 01 Days to turn the insights positive 14
- 02 Posts shipped, August through October 25
- 03 Platforms rebuilt end to end 5
- 04 Campaign types launched 6
- 05 Gift-card tiers live on Toast 5
- 06 Founded in Seoul 1964
/ Social turnaround · Reliable PR & Marketing · Bakersfield, CA
★ Verified native, never projected
★ Before / After
They came in with a legend. They left with a feed that earned it.
Daedo Sikdang has been Seoul's name in Korean ribeye since 1964. The LA location had the pedigree, the Prime beef, and the room. What we inherited was the one part that did not match: the digital presence.
- 01
Insights deep in the red.
The Instagram and Facebook we inherited had extremely negative insights and no posting consistency at all.
- 02
A feed unworthy of the room.
Sixty years of Seoul heritage and Certified Angus Beef Prime on the table, represented online by silence.
- 03
The real diners out of reach.
The 35 to 55 crowd that fills an upscale steakhouse was not living on Instagram. Nobody was talking to them where they were.
- 04
A sister venue with no runway.
The D. Lounge karaoke bar was approaching its soft opening with zero audience built for it.
- 05
Nothing current anywhere it's searched.
Hours, menu, and presence scattered and stale across Yelp and Google while the restaurant itself ran flawlessly.
- 01
Positive insights in under fourteen days.
The content overhaul started August 3. Before mid-month, every trend line had flipped.
- 02
A reels-first system with 3-second hooks.
On-location filming: the kitchen, the tableside cuts, the sauces, the room. Twenty-five posts in ninety days.
- 03
Yelp working twice.
Managed ads aimed at the 35 to 55 diner, and by November a Yelp recognition framed at the host stand.
- 04
Google and the menu brought current.
New dinner-only hours, the refreshed menu, and a presence that finally matched the room, everywhere people actually search.
- 05
Ordering and gift cards, live on Toast.
The Toast storefront set up and selling: five gift-card tiers online, plus partner giveaways with named winners and the D. Lounge soft-opening push.
★ The thesis
The restaurant was already excellent. The internet just hadn't been told.
Sixty years of Seoul heritage, Certified Angus Beef Prime at every table, and a feed that said none of it. The turnaround was never reinvention. It was translation.
★ The throughline
"Seoul to LA."
Three words at the top of the account. Sixty years of heritage, one address in Koreatown, and a feed that finally says it out loud.
/ from the @daedo1964_usa bio
★ The work in the wild
Ninety days the feed earned its keep.
An award won, a Padres star welcomed, a Yelp recognition framed, and the everyday system that carried it all. Every post below is still live.
★ The moments
Best Steakhouse 2023, Certified Angus Beef
Ha Seong Kim walks in, the banner was ready
The Yelp recognition, framed at the host stand
★ The system
The dinner-only pivot, announced properly
Menu drops, designed for the feed
The gift-card store, live on Toast
★ Filmed at the table
The kitchen finally got its close-up.
Three of the reels we planned, scripted, and filmed on location, on an account that had been posting to nobody a month earlier.
The sauce map, every pairing explained
The Daedo Cut, behind the scenes
Quality above all, shot at the pass
/ muted loops shown here · every reel still live on the feed
★ The full redo
Not just the socials. The whole front door.
A restaurant's marketing is every place a hungry person checks before deciding. We rebuilt all of them in the same window.
01
The fourteen-day flip
The August 3 content overhaul: consistent posting, engagement management, and strategic content took every insight from negative to positive in under two weeks.
02
The reels-first system
Proprietary 3-second hook formulas, on-location filming, and a food-first grid. The feed finally photographed like the room.
03
Yelp, worked twice
Managed Yelp ads aimed at the 35 to 55 diner Instagram cannot reach, plus review management. The framed recognition followed in November.
04
Google and the menu
Hours, the dinner-only pivot, and the menu brought current everywhere the restaurant gets searched, so the first impression stopped contradicting the second.
05
The giveaway engine
Partner giveaways with real winners announced on the feed, including the MamaMa ssamjang collab, each one built to convert followers into reservations.
06
Toast and the gift-card store
The Toast setup that put ordering and five gift-card tiers online, feeding the D. Lounge runway: table banners, the soft-opening giveaway, and an audience already waiting.
★ The paper trail
The D. Lounge table banner, ours
The dinner menu, current everywhere it's searched
The giveaway, announced in neon
★ Three years later
The turnaround held.
The account we rebuilt kept growing after our window closed. Creators line up to film there now, the karaoke lounge we gave a runway to is open, and in 2026 the Korean government named it an official Excellent Korean Restaurant abroad.
- 01 Followers on the account today 10,118
- 02 Posts on the feed 518
- 03 Best creator reel since 197,394
- 04 Korea's Ministry of Agriculture official selection 2026
/ pulled live from the account, july 2026. the years since belong to the restaurant and its creators. the foundation is where it turned.
Strategist of record
Lauren Harris
Reliable PR & Marketing · Bakersfield, CA
You cannot fake sixty years of heritage. You can absolutely bury it under a dead feed. We dug it out and let it speak.
Lauren Harris
Co-founder · Lead strategist
The window
90 days
5 platforms · 6 campaigns · 1 award season
★ A note from the team
If you read this far, you probably run a place that is better than its internet.
That gap is our favorite job in marketing. The product is already proven, and every place a customer checks first just needs to start telling the truth about it.
If your feed, your Yelp, or your Google page is underselling the real thing, we can start with a thirty-minute conversation. No deck. No pitch. Just a real read on whether the work fits.
Lauren Harris
Co-founder · Lead strategist
She ran this turnaround, post by post.
Christopher Harris
Co-founder · Operator
He runs the agency · chris@reliablepr.net
★ END ★
